Adtech

The all-new program.

We have set out with a simple mission: to make customers happier and brand campaigns work better. To do this we are bringing together key stakeholders from across the industry.

By mixing industry-changing startups, forward-thinking corporations, and investors, we believe that the advertising and marketing industry of tomorrow will be forged today.

Apply today >

Adtech startup accelerator

World-class mentors.

Lisa Sullivan

EVP, Ketchum

Lisa Sullivan

EVP, Ketchum

Lisa is a seasoned international communications strategist with a deep background in bringing innovative and disruptive ideas and technologies to market.

Currently based in San Francisco, Lisa started her career in London and has worked in markets as diverse as Shanghai, Moscow, Taipei and Brussels.

With expertise spanning enterprise technology, consumer electronics, mobility, connected home/car, IoT, wearable tech, marketing tech, transportation, security, and startups, Lisa has helped clients across a range of sectors make their mark in Silicon Valley and beyond.

As the head of the Technology Practice at Ketchum, Lisa is focused on partnering with companies that are leveraging technology to drive business impact and societal change. With innovation increasingly permeating, transforming, and disrupting industries as diverse as healthcare, finance, transportation, and food, the craft of communications has the potential to help shape the technology landscape of tomorrow.

Andrew Malcolm

SVP Marketing, Evernote

Andrew Malcolm

SVP of Marketing, Evernote

Seasoned SaaS marketing expert with functional expertise in product marketing, strategy, go-to-market planning, pricing, acquisition/installed base marketing campaigns, brand, digital channels, website development, and product planning.

Prior experience in private equity operations and strategy consulting. Harvard magna and Stanford MBA.

Specialties: Revenue growth, P&L ownership, Product Marketing/Launches, and Strategic Planning.

Gokul Rajaram

Head of Product, Square

Gokul Rajaram

Head of Product, Square

Gokul Rajaram is the product engineering lead at Square, the commerce company based in San Francisco, CA, that offers local businesses a full suite of hardware and software tools, including the Square credit card reader for iPhone, iPad and Android devices, and Square Register, a full point-of-sale system.

Prior to Square, Gokul was product director of ads at Facebook. In that role, he drove the product road map and execution for Facebook’s advertising products, which account for the bulk of Facebook's revenues. Earlier, Gokul was product management director for Google AdSense. He helped conceive and crystallize the product in early 2003, and played a key role in its launch and growth from 2003 onwards into a multibillion dollar product line.

Tom Bedecarre

President, WPP Ventures

Tom Bedecarre

President, WPP Ventures

Tom Bedecarré is an innovator and pioneer in advertising and communications and one of the most influential leaders in advertising today. Named “Silicon Valley’s Favorite Adman” by Fortune Magazine, he was cited for being a “rare hybrid” who “has cred with techies and Mad Men alike.”

Tom is Co-Founder & Chairman of AKQA, the leading and most-awarded digital advertising agency. With 17 offices in the US, Latin America, Europe & Asia, AKQA works with global brands to ensure they win in the digital age.

Tom is also President of WPP Ventures, a Silicon Valley-based company, which explores venture investment opportunities for WPP, the world’s largest communications services group.

In 2013, Tom was recognized as a National Ernst & Young Entrepreneur of The Year for his leadership in the Media, Entertainment & Communications industry.

Alexandra Mack

Head of Marketing, Crunchbase

Alexandra Mack

Gina Ballenger

Senior Content Manager, Twitter

Gina Ballenger

As Content Planning Manager, Gina partners with the most prominent brands to help them elevate their content marketing on Twitter. In this strategic role, she empowers brands to build their content strategies, develop ideas tied to everyday moments and live events, and enhance content discoverability and engagement. Prior to joining Twitter, Gina led Enterprise Social Media Marketing for Wells Fargo where she built social frameworks and teams to operationalize content strategies and integrated marketing campaigns. She spent the last two decades working in startup environments for large organizations, championing change in an always-evolving digital world to enable storytelling at the speed of social. Gina was named one of the Top 25 Digital Marketers of 2013 by BtoB Magazine and has presented at a variety of industry conferences and events. She believes that now, more than ever, brands should leverage amazing content to transform followers, fans and friends into brand advocates.

Jascha Kaykas-Wolff

CMO, Mozilla

Jascha Kaykas-Wolff

CMO, Mozilla

Prior to joining Mozilla, Jascha most recently served as CMO for BitTorrent, CMO for Mindjet, SVP of marketing and customer success at Involver, and he previously headed Global Marketing for Webtrends. He also has experience at Microsoft and Yahoo!

Jascha’s marketing specialties span B2C and B2B including product positioning, marketing strategy, marketing technology, demand creation, brand building, brand repositioning, organizational improvements, agile marketing, and sales enablement.

Outside of work Jascha is a passionate volunteer and mentor with TheLastMile.org. He calls Marin County home with his wife Rebecca, 3 whip-smart children, 1 grey haired hamster, 2 frogs, 6 or 7 fish, and one cat that wants to eat them all.

Saeed Amidi

CEO & Founder

Saeed Amidi is the Founder and CEO of Plug and Play Tech Center.

Saeed also holds the position of General Partner in Amidzad. The fund has been investing in technology companies for over 15 years and holds successful investments in over 70 technology companies, some of which are: PayPal, Powerset, Danger, Bix, Powerset, DropBox, Lending Club, Zoosk, etc.

A serial entrepreneur and a seasoned executive with over 28 years of experience in founding, operating, and growing successful companies. He has successfully started and grown businesses both nationally, as well as internationally, in countries like: Spain, Germany, France, and Austria.

Saeed’s current passion is inspiring and helping entrepreneurs and startups out of universities. His objective is to identify great entrepreneurs with a passion to execute on their ideas.

Saeed is an active member of the technology community and a frequent contributor to numerous charitable foundations. He is also an active member of the Young Presidents' Organization (YPO), a world-class network of Fortune 500 CEOs, accomplished serial entrepreneurs, and veteran financial executives.

We’ve perfected the model.

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