Sensbeat Believes in the Power of Music

Music tells a story. Music has the power to make us think and feel. Now there’s a platform to share your story with your family and friends. Sensbeat, a free app for iOS and Andriod users, lets users take photos, write text, and choose a song to complement the image posted. Users can see other […]

Music tells a story. Music has the power to make us think and feel. Now there’s a platform to share your story with your family and friends. Sensbeat, a free app for iOS and Andriod users, lets users take photos, write text, and choose a song to complement the image posted. Users can see other posts from their friends as well as look through specific mood categories to help them select the perfect song for how they are feeling. You can then share a “beat” through the app and connect it with your other social media platforms.

Co-founder and CEO of Sensbeat, Leo Wong, recognizes the power of music to evoke and create emotions while transporting us to another time and place through our memories. Wong believes that listening to music is an experience in itself and that is what inspired him to come up with the idea for Sensbeat. Wong realized that sometimes words could not describe his feelings and music provided an outlet. However, he discovered there was no way to share his experience: “I wanted to share the feeling I was having when listening to a song with my friends and realized there was no social media that would let me express myself through music.” Wong recognized an opportunity to create an app that helps bring people closer together.

The Sensbeat team released their app in August 2014 and have continued to grow since then. They recently concluded a $500,000 round of funding. On top of that huge accomplishment, they have been accepted into Plug and Play Tech Center’s International Acceleration Program.

Plug and Play’s International Accelerator is a three-month immersion into the Silicon Valley ecosystem and is designed to enable high-tech startups to explore business development, fund-raising, and other strategic opportunities. Startups are exposed to Plug and Play’s extensive network of corporate, technology and investment partners as well as mentors and advisors. Wong feels very lucky to be accepted into Plug and Play: “The startup culture in Hong Kong is not that rich compared to the states. But nonetheless, we chased our dreams day and night and we were finally able to come to Plug and Play. We are really excited about this journey.”

Wong heard about Plug and Play through their collaboration with Hong Kong Cyberport. In September 2014, Cyberport sent a delegation to Plug and Play for a meet-and-greet networking event in conjunction with F50. Cyberport, founded in 2002, is a “creative digital community with a cluster of technology and digital content tenants” that is owned by Hong Kong’s SAR Government. Their 100,000 square meter operation is host to a number of established companies in addition to an incubation program.

Sensbeat has been a part of Plug and Play’s accelerator for a few weeks and they are already seeing the benefits of the program. Roy Tang, Sensbeat’s lead Andriod engineer believes that “Silicon Valley is a great place and we’ve already met so many people here who are enthusiastic and passionate about what they’re doing.” The only question now is: what song Sensbeat will be sharing to describe their feelings about their success with Plug and Play?


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