Abril Plug and Play Accelerator announces 2nd batch of startups!

Cabe na Mala, Fleety, Nutrisoft and Lotebox will participate in the six-month program, which includes a trip to Silicon Valley São Paulo, January 12, 2015- Abril Plug and Play, a startup accelerator created by the Abril Group together with Plug and Play in Silicon Valley, has announced the four companies selected for its second batch. […]

Cabe na Mala, Fleety, Nutrisoft and Lotebox will participate in the six-month program, which includes a trip to Silicon Valley

São Paulo, January 12, 2015- Abril Plug and Play, a startup accelerator created by the Abril Group together with Plug and Play in Silicon Valley, has announced the four companies selected for its second batch. Cabe na Mala, Fleety, Lotebox and Nutrisoft will go through a six-month acceleration program, including a trip to Silicon Valley, the global center for technological innovation and high-impact entrepreneurship.
“It was a challenging selection process. The level of the finalists was very high. We are confident that those chosen will take off during the acceleration period,” says Roger Tamassia, Executive Director of Abril Plug and Play. The accelerator doubled the number of entries, from 250 in the first selection to 500 in the present one.

Entrepreneurs receive R$ 140 thousand as seed investment to develop their businesses. They are incubated inside Abril’s building in São Paulo, from January to March of 2015. During this period, they take part in workshops and meetings with mentors from several specialties, with great experience in the market. “One of our differentiators is of being very close to and intensely monitoring these companies. We entered the business together with entrepreneurs, making a difference in each project,” explains Tamassia.

After the incubation period in Brazil, the teams travel to the Plug and Play campus in Sunnyvale, California. According to the accelerator director, the immersion in Silicon Valley brings several advantages: “The international experience is very important to the maturity of the projects. It also puts the entrepreneurs definitely at the same pace as the best startups in the world. And for those seeking internationalization, this is also a chance to understand the market and to look for investment.”

Apart from the cash prize and the exchange experience, the program offers disclosure at the Abril’s brands, products and services focused on startups, and facilitated networking with potential customers and partners.

At the end of the process, the companies present their solutions to investors in two Demo Days, one in Brazil and the other in the United States. “It’s a once-in-a-lifetime chance. I hope they enjoy it as much as we did, which generated great fruits to us,” says Carlos Mira, CEO for TruckPad, a startup accelerated in the first class that was the winner of the event in the Silicon Valley in December with over 30 other companies from all over the world.
Abril Plug and Play will open the selection process for its third class in March 2015. Companies that signed up for previous cycles and were not chosen will be able to re-submit their entrance.

For more information, contact Jupe at jupe@plugandplaytechcenter.com

Check out below the selected startups and their founders
Cabe na Mala – https://www.cabenamala.com.br/
A web platform connecting people who want products from abroad to travelers willing to bring these orders in their luggage in exchange for a cash reward. Previously, the startup had been through the SEED acceleration program, sponsored by the government of Minas Gerais, where it finished as the great winner.
“We are in a steep growth and the support from Abril and Plug and Play, through its media power, contact network and basis in the United States will be essential to further speed up this process,” says Ana Paula Lessa, President of Cabe na Mala.

Fleety – https://www.fleety.com.br/
“Car Airbnb”, this solution allows people to rent their vehicles to other users. The startup was the winner of the SENAI Startup Challenge 2014 and third placed in Challenge Brazil.
“Fleety proposes a new lifestyle in which sharing not only helps people save or make money with their cars, but also contributes to a more intelligent and sustainable mobility. Now, participating in the Abril Plug and Play Acceleration program, we seek to make our service even faster and strengthen our expansion plan, taking this innovation to more people,” says André Marim, CEO for Fleety.

Lotebox – http://www.lotebox.co/
The first Brazilian startup to be an official partner of Salesforce, Lotebox is a web platform that optimizes the operation of international trade companies, finding the best deals in transport containers. Previously, the company was selected in the Startup Chile program and was accelerated by SEED in Belo Horizonte, as well as being one of the winners in the last DEMO Brasil event.
“Our intention is to revolutionize the global logistics through simple solutions in complex markets”, states Eduardo Carvalho and Luiz Garcia, co-founders of Lotebox.

NutriSoft Brazil – http://nutrisoft.com.br/
Mobile health application for controlling food intake, diets and physical exercise, with over 700 thousand downloads. Its founder, Gustavo Silva, was a finalist at the 2014 Edition of the Inspiring Youth Award.
“I see the acceleration program at Abril Plug and Play as a great possibility for refining the platform and expanding the nutritional service throughout Brazil,” said Gustavo.

About Abril Plug and Play
Abril Plug and Play, created in February 2014 by the Abril Group, along with the Plug and Play in Silicon Valley, is a startup accelerator pioneer in the concept of enterprise acceleration in Brazil. The initiative aims to find promising digital businesses and foster intrapreneurship and digital culture at Abril.
The accelerator provides entrepreneurs with the opportunity to undergo an acceleration program that integrates Brazil and the Silicon Valley, in addition to mentoring, contact networking with potential clients, partners, and investors, media exposure, and other services.
The four companies in the first class (OneTwo, TraktoPRO, TruckPad, and Zase) completed the six-month program, which took place in São Paulo half of the time and in the Silicon Valley, for the other half.

About Abril Group
Abril Group is one of the largest and most influential communications, logistics and education conglomerates in Latin America. Established in 1950, it is comprised by Abril Mídia (Editora Abril, Digital Business, Abril Gráfica and Casa Cor); by DGB (logistics and distribution), and it is the largest shareholder of Abril Educação. The group also includes Fundação Victor Civita (Victor Civita Foundation), created in 1985 with the purpose of improving basic education in Brazil.

Abril provides information, culture, education, and entertainment to virtually all audience segments, operating seamlessly through different media channels.


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