Plug and Play’s Adventure Bucket List, one of fall 2014 EXPO winners, enables travelers to make the most of their vacation time. Their solution employs a white label platform that can be easily integrated into any currently existing travel website to give travelers a better idea of where to go and what to see at any given destination.
According to founder and CEO Ryan Stobie, ABL is designed to “transform the way people around the globe book their travel.”
As a traveler, it is easy to become overwhelmed by all of the options that are available to you with only a limited amount of time to spend in an unfamiliar destination. Tours and activities are rarely reserved prior to the trip itself, and time is often wasted in the process of browsing and booking. ABL’s solution accounts for this by presenting a wide range of options specific to a traveler’s chosen destination that can be booked in the same place as their vacation itinerary.
Implementing ABL on your travel website is as simple as entering two lines of code. Once ABL has been added to your site, their platform integrates with your reservation system to provide real-time availability for a wide range of tours and activities. Customers are then able to book recommended activities without ever leaving your webpage.
As stated by founder and CEO Ryan, “If you’re actually able to book the activities you’d like to participate in while traveling on the same platform that you used to book your flight, hotel, or car rental it makes everything much easier, and everybody has more fun.”
Ryan got the idea for ABL solutions two years ago as he was moving from his hometown Toronto to British Columbia. According to Ryan, “when you’re moving, sometimes it is not so easy to actually find all of the fun things to do. When it comes to travel, most of the time people are barely scratching the surface.” With this in mind, Ryan began developing ABL solutions while participating in the University of British Columbia’s entrepreneurship program.
Ryan joined our accelerator after winning a startup pitch competition that was hosted by UBC and sponsored by Plug and Play. As a VIP judge, Plug and Play CEO Saeed Amidi encouraged Ryan to push his business further and relocate to Silicon Valley 4 months ago. According to Ryan, his team has been very happy with the move:
“Silicon Valley is a very unique environment, I can’t say I’ve ever seen anything like it. Everything around you fuels innovation from the companies that work beside you and the advisors you can meet to the money that you can secure to bring your business forward, it’s amazing and you can’t replicate it.”
ABL joined Plug and Play through our International Startup Camp. Plug and Play Startup Camp is a 10-week program designed to immerse startups and entrepreneurs into the Silicon Valley environment. Through a combination of structured workshops, speaker series, mentorship sessions as well as active coaching, startup founders will crystallize their ideas and business plans, build out their startup’s business model and prototypes as well as present their refined pitches to the venture capital community. Qualified Startup Camp participants are eligible to receive an investment of $25,000 upon acceptance into the program.
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