Congratulations to Joomag, Our Hottest Company of the Month!

Joomag, Plug and Play’s Hottest Company of the Month, offers an incredibly easy way for publishers to digitize their content. With Joomag’s free service, publishers are able to create and distribute interactive digital magazines, photo albums, catalogs, and ebooks by simple uploading a PDF file. Their solution streamlines the process of digitization, enabling users to […]

Joomag, Plug and Play’s Hottest Company of the Month, offers an incredibly easy way for publishers to digitize their content. With Joomag’s free service, publishers are able to create and distribute interactive digital magazines, photo albums, catalogs, and ebooks by simple uploading a PDF file. Their solution streamlines the process of digitization, enabling users to polish and publish their work in mere minutes.

With Joomag’s platform, users can upload any PDF file to be customized with interactive content and then converted into a digital publication. Customers who do not have a file prepared in advance can choose from a selection of predesigned templates that can be fully customized. Once a format has been selected, users can take advantage of Joomag’s professional online editor to enhance their production with interactive content such as music and video.

Joomag’s platform supports a broad range of interactive content from video and audio to chat boxes and feedback forms. Music can be added to any publication and Video can either be uploaded directly to Joomag or embedded from websites like YouTube and Vimeo. Users are also able to include space for readers to leave feedback and subscribe to their publication.


According to founder and CEO Ruben Vardanyan, Joomag was founded in 2009 to “introduce new tools into the emerging industry of digital publishing.” Recognizing the rising popularity of blogs in addition to other forms of digital media, Joomag’s team set out to take advantage of this inevitable shift in the publishing industry.

Joomag’s team became acquainted with Plug and Play last November as they were exploring ways to establish a presence for their company in Silicon Valley. According to Ruben, “We moved last November, and we have been very happy. The staff, the atmosphere, and the other startups are extremely friendly and there has been a lot to learn from from them. It has been very interesting, and we hope to stay here for a long period of time.”

As of yesterday, over 200,000 publishers have used Joomag to reach over 3.5 million readers. This number has grown from 10,000 publishers since July of 2012, and the company has plans to establish a satellite office in Munich within the next month.

Plug and Play works closely with major publishing companies such as Axel Springer as they work towards digitization. Launched in 2013, the Axel Springer Plug and Play accelerator has been working closely with startups in Germany to provide them with coaching, workshops, and networking. We expect to see companies like Joomag gain even more traction as we continue to see traditional publications going digital.

To try Joomag, click here. To learn more about Plug and Play’s Axel Springer initiative, click here.


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