Capshare Media is the most creative and interactive way to share your world with the people you care about. Their social media platform gives users the ability to create, edit, and upload music videos in the same place with a simple-to-use smartphone app.
Like many of us, Capshare Founder and CEO Brad Kashani has been an ‘amateur photographer’ his entire life. He came up with the idea for his product just over two years ago when he became frustrated with the process of creating a music video. Brad loved creating videos to share with his friends, but he could not understand why it was such a labor-intensive process that required the use of a computer. Understanding that video can be recorded and edited on a smartphone, he founded Capshare Media to build a solution. According to Kashani, the timing seemed perfect with the rise of social media and he realized “If you have the ability to do this quickly, you will be able to capture your entire life.”
According to Brad, there are a few distinctive features that set Capshare apart from other social media platforms. First, the app features a powerful editor that is designed to “make ordinary people into producers.” Capshare’s editor is an open platform that allows users to pull media from any other app on their phone to be included in their video snippet. Once a set of photos and video clips has been compiled, users are able to choose music and add different video effects before posting their production to social media.
Additionally, Capshare distinguishes itself as a standalone social media app that is supported by integration with popular platforms such as Instagram and Facebook. With this feature, the app works as a hub through which users are able to manage all of their photos and videos across multiple social networks in one place.
To help illustrate this application, consider this example: Suppose that a group of young friends takes a vacation to Hawaii, returning with lots of pictures and videos. While they may want to share videos they took in a nightclub with their followers on Instagram, they might want to upload photos of themselves at the beach to share with their families on Facebook. With Capshare, both of these things can be done at the same time using a single app. According to Brad, “this flexibility that comes from capturing the experience once and being able to share it multiple different ways with different audiences is a key differentiator for Capshare Media.”
Capshare’s platform also features a video player that goes above and beyond the limitations imposed by apps like Instagram and Facebook. As stated by Brad, “When you share content on other platforms, you are basically limited to two things: silent pictures or a video. Our player technology is adaptive and interactive, which creates a very different video experience.” Capshare facilitates increased engagement by giving users the ability to add music to and interact with others’ productions.
Plug and Play has served as an advisor to Capshare’s team since they joined the program shortly after forming a few years ago. According to Brad, their time at Plug and Play has been integral to their development: “I have known Saeed Amidi for a long time, and I have been amazed with what he has created at Plug and Play. It is much more than just a building, it is an infrastructure for connecting with other entrepreneurs. With all the phenomenal support that Plug and Play gives a startup company to get off the ground, it is really an incubation center for innovation.”
Capshare’s team will continue to operate out of Plug and Play’s headquarters in Sunnyvale, and we look forward to fostering their growth as work to establish their presence in the world of social media. To learn more about Capshare, click here. To learn more about Plug and Play’s accelerator programs, click here.
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