PlayKids, Plug and Play’s Hottest Company of the Month, is a perfect way for parents to engage, entertain, and educate their young children. The Playkids App provides on-the-go entertainment to kids by streaming games, videos, and books directly to parents’ devices. Their product is free to download, with additional content offered via a $7.99 monthly subscription. The platform is marketed towards children under the age of five, employing a kid-friendly interface that is intuitive to developing minds.
According to Distimo and AppAnnie, PlayKids is the #1 top grossing app for kids in more than 30 countries, as well as the #1 grossing app in the world for children under 5.
PlayKids’ UI presents a selection of different cartoon series, games, and exercises as cars that are connected to one another on an animated train. The child simply selects a car to begin streaming. With a subscription, users are able to choose choose from a number of other themes such as a submarine. All content can also be downloaded and saved within the app to be accessed at any time without connectivity. The app’s content selection boasts all of the most popular series for the under-five demographic including Caillou, Pajanimals, Dinosaur Train, Daniel Tiger, and Sid the Science Kid.
PlayKids was founded in Brasil a few years ago, and the company’s headquarters still maintains their tech operations there. They have been a member of the Plug and Play community since 2013 when they first started leasing space at our location in Sunnyvale. As stated by PlayKids’ Head of Global Expansion Eduardo Henrique: “It is good to be at Plug and Play because we are close to other startups as well as big companies that come here to build innovation. We are close to a lot of intelligent people, and it’s great to be around all the events to exchange ideas.”
According to Henrique, their move to Silicon Valley is part of the natural progression for any successful global tech company: “We consider it mandatory that, to be a global tech company, you must be in Silicon Valley. It’s why we came here, it’s important to learn from Silicon Valley.”
Having established a solid presence in Latin and North America, PlayKids will look to bring their product to Asian markets. Silicon Valley has been a perfect launchpad for the company as they continue to establish a global presence.
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