Congratulations to Linc!

Linc, a current Plug and Play tenant and Retail Accelerator participant will be celebrating its graduation today after two amazing years in Plug and Play’s community. Each graduation is bittersweet as we are sad to see them go but also look forward to playing an active role in their future endeavors. Linc’s team will be […]

Linc, a current Plug and Play tenant and Retail Accelerator participant will be celebrating its graduation today after two amazing years in Plug and Play’s community. Each graduation is bittersweet as we are sad to see them go but also look forward to playing an active role in their future endeavors. Linc’s team will be transitioning to a larger, private office in downtown Sunnyvale.

Linc joined Plug and Play just over two years ago under the name Proximiant. Proximiant’s platform was originally a digital solution that allowed consumers to keep track of purchases without maintaining an unwieldy stack of paper receipts. With the app, users were able to instantly send receipts straight to any smartphone by simply capturing a photo. After some time at Plug and Play the team pivoted and developed a new solution, taking on the name Linc for the new project.

Linc’s app serves as “shopping assist, messenger, and therapist” to facilitate engagement “well beyond the transaction.” They provide a personalized experience that drives customer engagement by establishing and maintaining a direct relationship between consumers and the online retailers that they frequent. Linc’s goal is to promote brand loyalty through a streamlined customer service platform that enables users to shop, ask questions and track their orders with one easy-to-use app.
According to Linc’s Head of Growth and Marketing Matt Frischer, the new name is a direct reference to the connection that they have established between customers and retailers. They chose the name Linc in their transition away from Proximiant to reflect the nature of their new retail solution.

The Plug and Play Retail Accelerator was founded to bring together an ecosystem of brands, retailers, and retail solution providers to help accelerate the growth of early stage startups in the industry. The program specializes in investing in and curating companies like Linc for exposure to our corporate partners such as Home Depot, Yum! Brands, and Proctor & Gamble.

As stated by Matt, “our time at [Plug and Play] has been great. I’ve said it before, but the access that we are afforded whether it is peer expertise, knowledge, or any other resource has been second to none.”

From the company’s entry under the name Proximiant to today’s graduation as Linc, it has been a pleasure watching this team of entrepreneurs grow and develop their ideas right here under our own roof. The future looks “big and bright” for the company with plans for expansion to satellite offices in San Francisco and New York City in place for the near future. We look forward to working with the team as they continue to flourish moving forward. To learn more about Linc, click here. To learn more about our Brand & Retail Accelerator, click here.


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