Plug and Play at NRFtech 2014

     The NRFtech Retail Technology Leader Summit is a developing education program that addresses top-of-mind, relevant, and forward-thinking topics. Its development is supported by the NRF CIO Council, an established corps of premier retail IT leaders.      Considered the retail industry’s most influential senior-level IT event, NRFtech offers a forum for leading retail IT executives. Bringing together […]

     The NRFtech Retail Technology Leader Summit is a developing education program that addresses top-of-mind, relevant, and forward-thinking topics. Its development is supported by the NRF CIO Council, an established corps of premier retail IT leaders.

     Considered the retail industry’s most influential senior-level IT event, NRFtech offers a forum for leading retail IT executives. Bringing together leading retail CIOs, the forum promotes peer discussion, knowledge-distribution, and industry networking. The NRFtech Summit aims to educate invited participants on the latest trends in retail technology, business process innovation, and strategic alignment between business and IT.

     We recently launched Plug and Play Retail, an accelerator focused on connecting brands and retailers with early stage startups, and the program has taken off at full speed. Opportunistically located in the heart of the Silicon Valley, Plug and Play has played an integral part in the establishing of a strong network between retail and IT companies, many of which are leveraging technology to solve the biggest problems that top brands, retailers and industry players face today. Developing solutions in areas like inventory management, forecasting, augmented reality and beaconing, these startup technology companies ultimately assist retailers and brand companies in ways that make their operations more efficient and effective.

     With partners such as Kohl’s Yum! Brands and Procter & Gamble, Plug and Play utilizes tailored deal flow, themed workshops, and face-to-face interaction to enable corporations to engage with startups that may complement their respective suite of offerings or create new potential revenue streams

     Due to the success of the Plug and Play Retail Accelerator, our CEO, Saeed Amidi, and our Director of Retail, Michael Olmstead, hold a great deal of information and knowledge on the subject of strategic-relationships between IT and retail. During the event, Saeed and Michael spoke at the closing session of the last day of the NRFtech Summit, where they examined the technological take-over of today’s generation.

     With an emphasis on the fast and easy, they discussed how communication is now being condensed and expressed through technological gateways at almost every level. Additionally, Saeed and Michael introduced new trends in the startup space and technology industry, and presented participants with valuable insights on how to take advantage of and better manage the endless technologies emerging in this next fast-growing generation of digital retailing.

– Article written by Nicole Chen


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