EchoUser talks about the importance of UX

One of the most important aspects of a product or service, and one that’s often overlooked by early stage startups, is the User Experience. It can be the difference between a company like Apple and a rotary dial telephone. Last night the participants of Startup Camp attended a talk about User Experience, or UX, given by […]

One of the most important aspects of a product or service, and one that’s often overlooked by early stage startups, is the User Experience. It can be the difference between a company like Apple and a rotary dial telephone.

Last night the participants of Startup Camp attended a talk about User Experience, or UX, given by Aaron Rich, the VP of operations for EchoUser. The company is one of Plug and Play’s service partners and they offer unparalleled expertise on everything relating to UX. They help early stage startups, who usually don’t have the resources of a company like Apple or Google, to come up with feasible UX solutions and methods for determining the best path towards a more UX friendly product or service.

UX can sometimes seem like something mystical. There are fables of a mythical designer with the Midas Touch who can turn a struggling startup into a golden empire. Aaron Rich dispelled this myth and many others like it, first by defining what UX actually is.

“User experience is any interaction with a product, service, company, or person. Any engagement with whatever it is you’re building, that all encompasses what user experience is.” Aaron said.

While this doesn’t narrow things down for early stage startups, it does help to establish an understanding of UX. Aaron then offered a multitude of strategies that incorporate user research (using things like customer personas, focus groups, and interviews), all the different kinds of design, and constantly evaluating to evolve the UX.

Every startup’s User Experience will be as unique as the product they offer, geared toward a specific customer, but the insight that Aaron and EchoUser offer can help any startup take those first important steps towards their unique UX.

Be sure to apply to the next round of Startup Camp to have access to wonderful resources like EchoUser, and many more.


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