Thoughtbuzz Acquired

Plug and Play would like to congratulate our portfolio company ThoughtBuzz, which was recently acquired by the digital services company To The New. ThoughtBuzz, a social media intelligence company out of Singapore, was the first Singaporean company that Plug and Play invested in back in 2010. The investment is part of an ongoing relationship with Singapore’s National Research Foundation. The […]

Plug and Play would like to congratulate our portfolio company ThoughtBuzz, which was recently acquired by the digital services company To The New.

ThoughtBuzz, a social media intelligence company out of Singapore, was the first Singaporean company that Plug and Play invested in back in 2010. The investment is part of an ongoing relationship with Singapore’s National Research Foundation. The foundation’s Technology Incubation Scheme helps find and fund local Singaporean startup talent. We provide access to our Silicon Valley corporate and venture partners through our international immersion program.

When it comes to things like virtual currency and gaming, Asian countries like Japan and Korea set the trends that the rest of the world follows. But America controls the most lucrative Social Media market and it was the US that has had the most success monetizing social media analytics.

“When we invested in ThoughtBuzz, social media had already taken off in the U.S. and companies like Radian 6 were doing really well.” Jupe Tan, VP of International Operations at Plug and Play said (follow him on Twitter).

“While the US startups had figured it out, the Asian startups were just starting to do it. We saw great potential in ThoughtBuzz and believed they could become the Radian 6 of south East Asia.”

To The New is based in India and is rapidly expanding into South East Asia. ThoughtBuzz is its second acquisition, following the purchase of Techsailor in July.

“Working with ThoughtBuzz was a great experience and, although we are sad our work with them is done, we are very happy that they have joined another family.” Jupe said.


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