Just in time for New York Fashion Week, independent fashion eCommerce platform nelou announces Foto 2 Fashion, a 6-week competition where designers submit unique wearable fashion inspired by pictures taken on the popular iPhone app, Hipstamatic. The competition also marks the launch of nelou in the United States.
During the competition, Hipstamatic photographs will be the inspiration for this collection and designers are welcome to either print the photographs on fabric and then create a garment, or use the photographs as creative inspiration for their designs. The competition platform for Foto 2 Fashion is provided by Talenthouse, a company dedicated to helping artists find recognition and compensation. During the last week of the competition, fashion enthusiasts can vote for their favorite designs through social media channels. Winners’ designs will become part of the Foto 2 Fashion collection, exclusively available for sale on nelou.
“The iPhone paired with apps like Hipstamatic have become the modern camera of choice for so many creative people,” says nelou CEO and Co-Founder Regine Harr. “We think it’s only natural that today’s independent fashion designers celebrate this new trend in their work, and we’re excited to see the final Foto 2 Fashion nelou collection, based on Hipstamatic photographs.”
“We’re excited that Hipstamatic has been embraced by so many creative people, including fashion designers. We look forward to seeing the different approaches the designers take as they use Hipstamatic photos as inspiration for their collections,” said Lucas Buick, CEO, Hipstamatic.
nelou, which has added 350 new designers in the last six months (with 500 total), is known in Europe as a leading source for discovering emerging talent from all parts of the world. Currently, nelou has designers in over 30 countries including Australia, South Africa and Israel.
About nelou: Independent Fashion for Independent Thinkers
Launched in January 2011, nelou is an eCommerce platform, dedicated to promoting and exposing the best in independent fashion to people who think independently. Currently home to 500 leading independent designers from across the globe, nelou offers designers prominent nelou landing pages to showcase and sell limited-run and one-of-a-kind fashion pieces in the nelou marketplace.
Hipstamatic is a photography company aiming to inspire the world to live more beautifully and creatively. Through a variety of offerings like Hipstamatic, IncrediBooth, SwankoLab and Snap magazine, Hipstamatic encourages its community to tap into their inner artists and use photography as a gateway to creativity.
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